Presidential Ads

I decided to watch ads from both president candidates, Mitt Romney and President Barack Obama. Mitt Romney’s ad starts off with him talking about unemployment and the music is kind of gloomy but it also gives you a fast beat in the back, sort of intriguing sound. He goes on to talk about his policies and poverty around the world, at this point the music turned into a slower, piano type melody. Barack Obama’s ad was completely different, though the music was alike. Starting off with a round of applause from a crowd, the ad then goes on to the President’s success throughout his first term and the music is now a faster melody, giving a happy and successful feeling. The other ads I watched were alike these two, mostly positive ads. The music plays a big role on these ads, and is thoroughly thought through. If the music doesn't match the ad then the viewer won’t have a feel for what the candidate or person is saying. The advertisement depends on the music to grab people’s attention. An ad without music would be too plain. People would probably just hear the first few words and then daze off. The emotional feeling is completely gone. Visuals have a lot to do with this as well though. The patterns I noticed as I watched these ads continuously, was that whenever they would talk about subjects like poverty, unemployment, or abortion, the music would get sadder and slower but when they spoke about their policies and what they “are going to do for our country”, the music speeds up a little giving it a winning type feeling. Sort of like a ‘coming out of a recession’ feeling.