Political ad campaings

Think of how music has revolutionized the movie industry. If Steven Spielberg had not added music to “Jaws” it would have never came close to its success. Commercials are just short films. If you watch a commercial for a president campaigning, in the background you will hear music that rises and swells the pride we take in our country and it screams patriotism. The music screams out positiveness and uplifts your spirit. It is like a subliminal message to our brains to believe in this candidate. Part of campaigning is refuting your opponent. Sometimes they do this through the use of ads on TV. The ads are layered with music that makes a viewer feel anxious. The music is discordant and climaxes to a give the viewer a feeling of impending doom. Or comes in soft and slow making things sad shining some pity on the candidate. Without music in this, think about how this would seem? When that sad moment was happening would you feel the same sadness or pity? How about when he/she is telling you something patriotic? Without music would it have the same emphasis on you? Remember back to "Jaws," you know the shark is coming when you hear the music in the background. Each party uses the same music samples to influence the viewer's emotional response which tailors to the desires of the political campaigner. Music is tool used in elections to enhance commercials and move the emotions of the people to vote for the campaigner.